Home / Google Ads for Lawyers
Legal PPC that pays for itself.
Legal clicks are some of the most expensive on Google. We build campaigns around the case types that sign, track every call to its source, and cut the spend that brings in the wrong callers.
Free missed-case report · Delivered in 3 business days · No contract
Everything it takes to win the call.
Google Search Ads
Case-type campaigns, tight geo-targeting, aggressive negatives for jobs, defense and free-advice searches, and ad copy tested every month.
Local Services Ads
Google Screened setup and verification, review strategy, lead disputes and pacing so your firm shows above everything else.
Microsoft Ads
Cheaper clicks from an older audience, mirrored from your best Google campaigns.
Paid social & mass torts
Meta and YouTube campaigns for mass tort claimant acquisition and retargeting people who searched but didn't call.
Landing pages & CRO
Fast case-type landing pages with required disclaimers, click-to-call and A/B testing, so more visitors become consultations.
Intake & call tracking
Every call recorded and scored, missed calls flagged, and signed cases imported back so Google bids on real cases, not clicks.
Our process.
Audit
- Account & tracking review
- Junk call analysis
- Competitor ad research
Rebuild
- Call & case tracking fixed
- Campaign restructure
- Landing pages launched
Optimize
- Weekly search-term reviews
- Intake call scoring
- Budget to winning case types
Scale
- New cities & case types
- Offline signed-case bidding
- Monthly strategy call
What does PPC management cost?
Management is a flat monthly fee based on scope and spend, quoted after your free report. We don't take a percentage of spend that rewards spending more.
Can you take over our existing Google Ads account?
Yes. We keep your history and data so learning isn't lost. If a previous agency owns the account, we'll help you get access or rebuild in your firm's name.
What's a realistic budget for a PI firm?
It depends on your market. In your free report we estimate cost per click, call rate and sign rate for your case types so you can set a budget against a target number of signed cases.
How fast will we see calls?
Google Ads and LSA usually produce calls in the first week or two. The bigger gains come in months 2–3 as call and case data lets us cut waste and scale what signs.
Find the cases your competitors are signing instead.
In 3 business days, a senior strategist shows you which case types and cities are going to competitors, what your ads are wasting, and what we'd fix first. It's yours to keep, whether we work together or not.
- Practice-area and city keyword gap analysis
- Wasted ad spend and call-quality review
- AI search visibility check (ChatGPT, Google AI Overviews)
- A 90-day plan to sign more cases